Tahaab Rais
Opinion
19 September 2021
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FP7 McCann MENAT’s Tahaab Rais explains how human stories rooted in empathy were the key to the agency’s winning papers in this year’s WARC Prize for MENA Strategy.
Opinion
20 April 2018
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OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and social media disrupted and engaged Arab parents in a quest to show them that dirt is good .
